Social Media Manager (m/w/d)

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Genug gesucht? Lass uns schneller passende Jobs für dich findenJetzt starten
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Social Media Manager (m/w/d)
* RABOT Energy DE GmbH
* Berlin
* Feste Anstellung
* Vollzeit
* Erschienen: vor 1 Tag
* Gehalt anzeigen

Social Media Manager (m/w/d) RABOT Energy DE GmbH

Einleitung
About us...

*
Genug gesucht? Lass uns schneller passende Jobs für dich findenJetzt starten
*

Social Media Manager (m/w/d)
* RABOT Energy DE GmbH
* Berlin
* Feste Anstellung
* Vollzeit
* Erschienen: vor 1 Tag
* Gehalt anzeigen

Social Media Manager (m/w/d) RABOT Energy DE GmbH

Einleitung
About us
Rabot Energy is an independent provider of dynamic electricity tariffs with 100% green electricity. With our innovative purchasing strategies, we ensure both ecological sustainability and cost optimization in home energy management. By passing on the exchange purchase prices to our customers, we can reduce their electricity bills by an average of 35%. Owners of electric vehicles and smart meters can particularly benefit from our dynamic electricity tariff, as they can automatically charge their vehicles at home when the exchange electricity prices are particularly low. In our Rabot Energy app , charging preferences can be easily set and the current exchange electricity prices can be tracked. With our intelligent charging solutions, we are actively contributing to increasing the share of green electricity in total electricity consumption in Germany.
Our vision is to give every customer the opportunity to control their own energy consumption smartly while protecting the environment and resources. By offering smart charging and energy management, Rabot Energy is helping to actively drive the energy transition. We have already been able to convince over 100,000 customers with our idea.
Why now?
The energy market is experiencing the biggest upheaval in 50 years. We no longer manage electricity, we make it intelligent. RABOT is growing at triple-digit rates – and with the launch of our home storage system and a fresh rebrand, we are currently rewriting our brand story.
What is missing so far: someone to tell this story on social. Organic reach and awareness are strategic priorities for us – but no one is yet responsible for them dedicatedly. This is your stage. You'll build our social presence from scratch – with your own budget for external creators and a team that has your back.
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Ihre Aufgaben
Your mission
You make RABOT visible on social. You decide which channels we use first and why, define our content pillars and adapt the new brand tone of voice for social. You establish a posting cadence that builds reach instead of just producing posts.
At the same time, you will build a network of influencers and creators: You will brief, control quality and develop real relationships - and manage the associated budget independently. You will work closely with the Brand & Content team, report directly to the Head of Marketing and lead the function with the clear goal of soon being fully independent.
Your results
We think in terms of results, not to-do lists. If you're successful, it looks like this:
Month 3 (Ramp-up)
* Your platform strategy is in place: You have prioritized which channels we use first – and can justify why.
* The content pillars have b...