Introduction
In Germany and across Europe, YOGI TEA GmbH has been the leading supplier of Ayurvedic herbal and spice teas from controlled organic cultivation for over 50 years. Our philosophy is: "Feel Good, Do Good", because only those who feel good can give good things back. An important part of our corporate philosophy is our involvement in social projects around the world. To strengthen our team, we are offering the following permanent full-time position (40 hours per week) at Hamburg HQ at the earliest possible date:
Performance Marketing Manager (m/f/x) In your future role you will be responsible for driving profitable digital growth, strengthen consumer engagement, and deepen customer retention across paid media, retail media, social, search, email, and lifecycle marketing channels. Responsible for planning, executing, optimizing, and reporting on performance marketing and retention strategies that build brand awareness, acquire new consumers, and increase customer lifetime value.
Tasks
What are your Responsibilities?
- Monitor campaign performance daily and recommend optimizations across audience targeting, bidding, creative, landing pages, and channel mix
- Manage relationships with key retail media networks and platforms, including supermarket RMNs and third-party retail media partners
- Develop and execute retail media plans across priority EU markets (e.g., UK, Germany, Netherlands, Nordics, France)
- Build and optimize retention programs, including automated flows, repeat purchase campaigns, loyalty-driving initiatives, win-back efforts, and personalized messaging strategies
- Track, analyze, and report on key digital marketing metrics, including traffic, conversion, CAC, ROAS, engagement, retention, repeat purchase, and customer lifetime value
Profile
What do we expect?
- Bachelor's degree in Marketing, E-Commerce, Business, Communications, or a related field preferred
- Minimum 5+ years of relevant work experience in lieu of degree
- Minimum 4 years of relevant digital marketing, retail media, performance media, E-Commerce, CRM, or retention marketing experience
- Hands on experience managing paid social and Google Ads campaigns, including budget pacing, campaign optimization, and reporting
- Familiarity with GDPR and European data/ privacy regulations
- Fluent in German and English required; additional European languages are a plus
- Resume in English
We offer
What do we offer?
- A varied and exciting range of responsibilities
- Collaboration in the diverse and interdisciplinary day-to-day work of the Digital Marketing Team
- One social day per year to give something back to the environment or society
- Performance-related compensation package
- Attractive additional benefits such as Deutschlandticket, bike leasing, and a corporate benefits program
- Celebrating joint successes and having fun at company events
- A multicultural and international working environment
- Opportunity for mobile working, workation, and sabbatical
- Workplace in Hamburg with fresh fruit, good coffee, and the best tea
Additional Information