Head of Digital Marketing (m/f/d)

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Head of Digital Marketing (m/f/d)
* PiNCAMP GmbH
* Berlin
* Feste Anstellung
* Homeoffice möglich, Vollzeit
* Erschienen: vor 1 Tag
* Gehalt anzeigen
* Verifiziert

Schnelle Bewerbung

Head of Digital M...

*
Genug gesucht? Lass uns schneller passende Jobs für dich findenJetzt starten
*

Head of Digital Marketing (m/f/d)
* PiNCAMP GmbH
* Berlin
* Feste Anstellung
* Homeoffice möglich, Vollzeit
* Erschienen: vor 1 Tag
* Gehalt anzeigen
* Verifiziert

Schnelle Bewerbung

Head of Digital Marketing (m/f/d) PiNCAMP GmbH

About us
PiNCAMP is the camping startup of ADAC, ANWB and TCS - in Germany, the Netherlands and Switzerland, as well as throughout Europe. An international team of more than 80 digital experts digitises the camping industry by combining the experience and reputation of our shareholders with the speed of an agile start-up. Our goal is to be Europe's leading camping platform. For our further growth we are looking for passionate hands-on people who want to grow with us and are eager to build an excellent product for campers and campsites alike.
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What you can expect
* Marketing Strategy & Budget: Take full ownership of shaping the marketing strategy and guide the end-to-end budget allocation for our brands Pincamp and ANWB Camping.
* Team Leadership: Lead, mentor, and empower the digital marketing team (currently 9 team members) to foster growth and high performance.
* Performance Marketing: Expand and refine performance marketing channels with a strong focus on AI-driven automation.
* Retention & Owned Channels: Further develop our customer retention strategy and scale our owned channels to build lasting customer relationships.
* Brand Marketing & Shareholder Alignment: Execute brand marketing initiatives in close collaboration with our shareholders (ADAC, ANWB, TCS).
* MarTech & Analytics: Develop and enhance the marketing technology stack, including digital analytics and performance steering frameworks.
* Agency Management: Build and manage strong, collaborative partnerships with external agencies.

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What you should bring
* Experience: 6+ years of relevant professional experience in digital marketing, paired with proven experience in guiding and supporting teams.
* Budget Management: Strong background in managing and optimizing 7-figure marketing budgets.
* Channel Expertise: Proficient in steering SEO and performance channels, with strong expertise in developing and implementing engaging CRM strategies.
* Analytical & Technical Mindset: Deep understanding of web tracking and attribution, with a clear vision of how automation and AI can elevate marketing operations.
* Communication: Ability to connect with people, break down complex topics, and present or negotiate comfortably in both German and English (minimum C1 level).
* Bonus Skill: Fluent in Dutch? Even better! Collaborating with our ANWB colleagues in the Netherlands will be a regular highlight of your role.

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What we offer
* A good mix of agile start-up and grown professional structures
* Flexible working hours, home office, work abroad, hybrid working
* An appreciative work culture and atmosphere in an international tea...