Digital Marketing Specialist (all genders)

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Digital Marketing Specialist (all genders)
* TSE Systems GmbH
* Berlin
* Feste Anstellung
* Homeoffice möglich, Vollzeit
* Erschienen: vor 16 Stunden
* Gehalt anzeigen
* Verifiziert

Digital Marketing S...

*
Genug gesucht? Lass uns schneller passende Jobs für dich findenJetzt starten
*

Digital Marketing Specialist (all genders)
* TSE Systems GmbH
* Berlin
* Feste Anstellung
* Homeoffice möglich, Vollzeit
* Erschienen: vor 16 Stunden
* Gehalt anzeigen
* Verifiziert

Digital Marketing Specialist (all genders) TSE Systems GmbH

Introduction
TSE Systems is dedicated to advancing scientific research and empowering researchers around the world to improve human lives and shape the future of healthcare. We specialize in providing innovative solutions for preclinical in vivo research in the fields of metabolism, behavior, physiology, and inhalation toxicology, tailored to the evolving needs of our customers. As a global leader in our industry, we believe that our success is driven by the talent and commitment of our team members. We foster a culture of collaboration, creativity, and continuous learning, where every individual has the opportunity to make a meaningful contribution. To increase the digital visibility, online discoverability, and lead generation of our B2B products through a comprehensive Search Engine Optimization (SEO) and Answer Engine Optimization (AEO) strategy, while supporting international sales activities, we are looking for a:
Digital Marketing Specialist (all genders)
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Tasks
* Develop and implement a comprehensive SEO strategy to increase organic visibility.
* Create images, graphics, and visual content for websites, social media channels, and marketing materials using AI image generation tools, Adobe Illustrator, and Canva.
* Optimize content for Answer Engines and AI-powered search systems (AEO), ensuring visibility in ChatGPT, Perplexity, Google AI Overviews, and similar platforms.
* Plan and execute email marketing campaigns (newsletters, lead nurturing, product announcements), including audience segmentation and performance analysis.
* Manage and strategically expand social media channels.
* Create target-group-oriented B2B content (blog articles, white papers, case studies, social media posts) throughout the customer journey.
* Continuously analyze website, SEO, and campaign KPIs (e.g., Google Analytics, Search Console) and derive optimization measures.
* Maintain and further develop the company website and product pages in collaboration with the marketing team.
* Support the planning of international trade fairs and events, including related digital communications.

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Profile
* Several years of professional experience in digital B2B marketing with a proven track record of growing B2B products and brands.
* Strong hands-on experience in both technical and content-focused SEO; experience with Answer Engine Optimization (AEO) is a plus.
* Solid experience in designing and executing email marketing campaigns (e.g., HubSpot).
* Practical experience creating images and graphics with AI tools, as well as managing social media channels for B2B audiences.
* Fluent English, both wri...