Step out of your comfort zone, excel and redefine the limits of what is possible. That’s just what our employees are doing every single day – in order to set the pace through our innovations and enable outstanding achievements. After all, behind every successful company are many great fascinating people.
In a spacious modern setting full of opportunities for further development, ZEISS employees work in a place where expert knowledge and team spirit reign supreme. All of this is supported by a special ownership structure and the long-term goal of the Carl Zeiss Foundation: to bring science and society into the future together.
Join us today. Inspire people tomorrow.
Diversity is a part of ZEISS. We look forward to receiving your application regardless of gender, nationality, ethnic and social origin, religion, philosophy of life, disability, age, sexual orientation or identity.
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Seeing beyond - future of medical technology
For more than 100 years, ZEISS medical technology has been driving progress in ophthalmology and microsurgery. In ophthalmology, our solutions help to maintain and improve people's vision at every stage of their lives. In microsurgery, our solutions enable targeted interventions on diseased tissue so that small and sensitive organs continue to function optimally.
Medical technology from ZEISS supports medical professionals in improving the lives of patients worldwide. The fact that our actions have a direct impact on people's well-being is what drives us every day.
In this role you’ll drive our global content and communication strategy, creating innovative campaigns that set new standards in B2B marketing. You’ll design and execute multichannel campaigns to bring our products (focus on Intra Ocular Lenses / IOL's) and solutions to life for ophthalmologists worldwide. Collaborating with internal departments as well as with agencies, you’ll craft compelling stories that inspire our audiences and elevate the ZEISS brand.
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Your role
Your Role
* You develop B2B communication concepts in close collaboration with Strategic Marketing and other internal stakeholders
* You design and manage the development of global multichannel campaigns – with a focus on digital channels – based on customer insights for the target group of ophthalmologists
* You brief and supervise external partners, negotiate competitive project bids and manage budget and timelines in close coordination with internal departments
* You define communication objectives and KPIs (Key Performance Indicators) to measure the success of campaigns and marketing activities
* Based on KPI analysis, you prep...
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